Our Story

Founded in 2010, The Fresh Yard™ also known as FY, is an independent brand and boutique based out of San Diego, CA. What started out as a small shop that carried some of the dopest upcoming brands in streetwear, FY has grown to become a lifestyle brand itself. Rooted in California, FY is influenced by many things but Hip-Hop and street culture are the driving force behind the brand.

Music is also in our DNA. Check out our record label, Fresh Yard Records.

Thank you for your support and believing in the brand. Stay Fresh!

Bay Area Raised • San Diego Born | Symbol Of Excellence | Rooted In California | Stay Fresh!